What is Public Relations?

There is no other public relations agency in the world with our experience and technical writing skills in the HVAC/R and plumbing fields.

In the world of PR, it’s both who you know and who knows you. The HVAC/R trade media regularly contacts us for case studies and byline stories we’ve produced for our clients. Why? The media knows our reputation for having ready-to- print stories on file that are written in AP Press Style, accurate and technical in nature. These are free opportunities for our clients worth tens of thousands of dollars in media page placements.

Our database is rich and current with hundreds of editors from trade magazines both in the HVAC/R trade and allied fields such as facility management, architecture, engineering, industrial plants, hotels, healthcare, building construction and other trades. If you have an interesting project in a hospital, we’ll write it and send it to 20 healthcare trade magazines. We’ll reach end users your manufacturer’s representative would never dream of contacting.

Sure, you could hire a larger agency that also has clients in shampoo, furniture, dinnerware and automotive car retailing. Principals at a large agencies typically make the deal, and then you never hear from them again. Instead, you’re stuck with an entry level intern that will consume huge amounts of your employees’ time learning HVAC/R. At JPF Communications, our principals do the work so theres no learning curve and your employees time is spent conceiving project ideas and reading a final draft, rather than spending hours teaching a writer the HVAC/R trade.

Plus, we regularly monitor major HVAC/R magazines for their editorial schedules, so we know exactly when to pitch the right story idea at the perfect time.


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